Technology is quickly becoming one of the better choices for equity investment, this became particularly evident during the years 2013-2014, when industries driven by technology were shown to be growing, while other industries suffered from stagnant growth, and even shrinkage. Industries that specialized in vertical software targeting other businesses enjoyed growth percentages of more than ten percent at a time when growth was difficult to sustain in most industries. Leading equity investor, Tower Three Partners recognized, and continues to recognize the potential of technology based middle market firms, hence we always seek out promising new players on the market, and improve their performance by a tremendous margin.
Within the technology industry there are several different sub sectors that show much promise to equity investors. For example, vertical software meant for other businesses is a large industry, and is growing faster than most other technology based businesses. B to B software is constantly evolving, making it an exciting prospect for many investors. Tower Three Partners understands the integral role vertical software plays for middle market companies, and always seeks to improve the performance of companies providing B to B software, to ensure other firms benefit through better services.
Business Technology And SAAS Are Hotspots For Equity Investment
Tower Three Partners focuses on B to B businesses because the equity firm believes in the importance of providing businesses with the products and services they need to perform at maximum efficiency. Hence, SAAS (software as a service) is another area where many equity investors, including Tower Three Partners, looks to invest in. SAAS has grown exponentially as an industry, growing at over thirty eight percent throughout 2012 and 2013, and was outpacing the growth of horizontal software investment by over twenty percent. SAAS has grown because it allows companies to perform better, and faster than ever before.
Technology has become a hotspot for equity investment because it is about products and services that are used in everyday life. Tower Three Partners is keen to back firms that are manufacturing products or services that enrich our everyday lives. Equity investment plays an important role for these companies, for it provides handy cash inflow, and experienced investors, Tower Three Partners, offer advice to managers on how to improve business performance and maximize productivity. Hence, it is very important to understand market verticals and technology.
Source :https://towerthreepartners.wordpress.com/2016/06/30/why-does-tower-three-partners-invest-in-technologically-based-firms/