SEO is constantly evolving with some techniques becoming outdated overnight, therefore SEO companies have to keep up to date on the latest changes in the industry, if they wish to provide clients the best SEO services in Sri Lanka. Some techniques are so irrelevant that Google will even punish websites for using these techniques, an excellent example is Linkbaiting, this is the practice of link building where SEO professionals draw links from low quality content that is neither relevant to a clients nor satisfying to customers.
Many SEO experts in Sri Lanka make the mistake of using the ‘CPC or Adword competition indicator as the sole metric for measuring how hard or how easy it is to rank for a particular keyword. Most SEO professionals taking this route are making an error because assessing competition for a keyword is far more complicated because it depends on a number of factors, which include:
- Types of links and social media shares?
- Content quality
- Are they drawing in visitors?
Be Creative When Using Keywords And Anchor Text For SEO In Sri Lanka
Keywords are an integral part of SEO services, in the past SEO professionals would try to capture SEO traffic by creating different domains for each keyword. The technique proved to be ineffective because splintering the domains for each keyword tended to dilute the quality of the link juice, and any other SEO benefits. SEO services in Sri Lanka will be far more effective if it is focused on one website, rather than splintered across several domains. There are several link building methods that have gone out of style, in the past several years, which are social link buys, directories, press releases, comment links, reciprocal links, private link networks, and article spinners using some of these techniques can have websites penalized.
Anchor text refers to the words that contain hyper link to another web page, many practitioners of SEO have often used keywords as anchor text, particularly for internal linking. However, Google has released several updates that penalize websites that use keywords as anchor text, especially if it is done several times. Hence, experts providing SEO in Sri Lanka should not use keywords as anchor text frequently.
Source : https://seosrilankaweb.wordpress.com/2016/08/03/seo-professionals-should-know-which-techniques-are-no-longer-relevant-when-providing-seo-services-in-sri-lanka/