Design of a site is the key for archiving good first impression. Design includes but may not limited to 1) Outlook – color, themes, styles
2) User friendliness – easy to navigate menus, site map, proper silo structure
3) Small tweaks – small things that make more comfortable for the eye to refer the site
Outlook of a website
This has almost everything to do with target audience. Every colors, themes and styles that use for a website should attract the targeted audience in. So the Florida web design company should have the ability to understand the preferences of target market of businesses in Florida.
User friendliness
There are two types of visitors. One is, visitors who are new to site and yet to buy product/services from it. Second type of visitors are the those who have already dealt with the site/business. The landing page of a website should suit for both types of above mentioned visitors. Otherwise they may probably feel they are not welcomed to the site.
Small tweaks
Small tweaks can matter more than it suggests. What about visiting a site designed with fonts that are not easily readable? Even if a font style is charming, priority should go for readability of it. Also, a website should follow same/matching set of font styles and colors on the site. Same applies for buttons, menus and slides etc as well. Otherwise users may feel the site is unorganized and unprofessional, therefore will not trust the site and would move to another site.
Source : http://seowestpalmbeach.weebly.com/1/post/2013/11/what-it-takes-to-design-a-website-that-can-make-a-good-first-impression-on-online-users-of-florida.html