For an industry like network marketing, the fact remains the same. But unfortunately, it seems still many network marketing businesses follow out-dated concepts as their marketing principles. Many off-line network marketing methods are outdated specially when it comes to recruiting. As for example meetings and presentations for prospects hardly provide satisfactory results. People do not appreciate sales person who appear at their door step and desperately trying to sell products. Instead, people visit online, read reviews, get feedback through social media and forums and analyze particular product/service before making a purchase. It is just the time for MLM businesses to adapt current trend and demand in order to survive in highly competitive and dynamic market which is focusing more on internet.
MLM businesses should give or teach knowledge on marketing, current trends, social media for their downline members. It is a win-win solution for both the sides. You help your downline to expand their business and ultimately it has significant impact on your network marketing business growth. Social media training is very important and nowadays, it is not only about creating a Facebook page for the business and getting likes or shares. There are powerful, in fact better social media solutions than Facebook (like instagram.com, pinterest.com) which depends on the industry and various factors. Online should be the primary source of getting more sales and generating leads for the MLM business and therefore, having website is unavoidable also go for system tool for Multilevel Marketing is vital to manage the tasks efficiently.
Read More : http://mlmconsulting.jimdo.com/2014/03/18/it-is-time-to-adapt-the-next-era-of-multilevel-marketing/